A website's price depends on the amount of work — design, features, integrations and content — not the number of pages. That's why ranges look so wide. Here's what actually moves the number and where you can save.
What you're actually paying for
- Design: a template is cheaper; a custom layout to your brand costs more.
- Scope: number of unique pages and content blocks.
- Features: forms, member areas, checkout, calculators.
- Integrations: CRM, payment processors, analytics, ERP.
- Content: whether copy and photos are yours or made to order.
Realistic USD ballparks
| Type | Complexity | From |
|---|---|---|
| Landing page | low | $200+ |
| Corporate site | medium | $300+ (multi-page) |
| Online store | high | $1,800+ |
Not sure which you need? See which website your business needs.
Why suspiciously cheap quotes cost more
A price far below market usually means a rigid template, no revisions, no support, or hidden add-ons later. The site then has to be rebuilt — which is more expensive than doing it once.
Compare scope, not price: what's included — revisions, copy, responsive design, support and source-code handover — matters more than the headline number.
How to save without losing quality
- Start with the minimum scope you truly need and expand as you grow.
- Prepare your own content (text and photos) to reduce cost.
- Use a proven CMS instead of expensive custom code when the task is standard.