A polished landing page takes about 7–10 working days; a corporate site 2–4 weeks; a store 4 weeks and up. The biggest variable isn't code — it's how fast content and feedback arrive.
The stages of a build
- Discovery: scope, goals and success criteria.
- Design: prototypes and mood boards before any production code.
- Engineering: the build, with weekly demos.
- Launch & care: deploy, monitor and refine.
Realistic timelines
| Type | Typical timeline |
|---|---|
| Landing page | 7–10 working days |
| Corporate site | 2–4 weeks |
| Online store | 4+ weeks |
What slows a project down
Three things stretch timelines: content that isn't ready, slow rounds of feedback, and scope that keeps growing mid-build. None of these are about coding speed.
Biggest accelerator: have your text and images ready before design starts. It can shave a week off a corporate site.
How to launch faster
- Prepare content early and in one place.
- Give consolidated feedback in one pass per round.
- Lock scope for v1 and park nice-to-haves for v2.
- Launch a focused first version, then iterate with real visitor data.