The right type of website depends on one thing: the job you need it to do. A landing page sells one idea, a corporate site builds trust across many pages, and an online store takes payments. Pick the smallest type that achieves your goal, then grow.
Three common types, three different jobs
Most business websites fall into one of three buckets. Knowing which job you need done makes the choice obvious.
- Landing page: one focused page built around a single action — book a call, buy a product, register for an event.
- Corporate site: several pages (home, services, about, contact, blog) that explain who you are and build credibility.
- Online store: a catalog, cart and checkout that accepts payments and manages orders.
How they compare
| Type | Pages | Typical timeline |
|---|---|---|
| Landing page | 1 | about 1 week |
| Corporate site | 5–15 | 2–4 weeks |
| Online store | catalog + checkout | 4+ weeks |
For ballpark pricing, see how much a website costs.
How to choose without overthinking
Ask what the visitor should do. If there's exactly one action and one offer, a landing page converts best because it removes distractions. If buyers compare you against competitors and want context — team, case studies, process — a corporate site earns that trust. If money changes hands online, you need a store.
Start small, grow on purpose
A good build is modular: a landing page can become the home page of a corporate site, and a corporate site can gain a store. Choosing a clean, well-structured foundation now means you expand instead of rebuild. We design every site so the next step is an upgrade, not a do-over.