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Online Stores

Which platform to build your online store on

AIAI-TMay 29, 2026~ 7 min read

Shopify is the fastest hosted route, WooCommerce gives WordPress users flexibility at low cost, and custom Laravel suits complex catalogs and B2B logic. Match the platform to your catalog size and how unusual your checkout is.

Shopify — hosted and quick

A fully hosted platform: no servers to manage, fast to launch, strong app ecosystem. You pay monthly plus transaction fees, and customization has limits. Great for standard retail up to large catalogs.

WooCommerce — flexible and low-cost

A plugin that turns WordPress into a store. Cheap to start, endlessly extensible, and content-friendly if you also blog. You manage hosting and updates. Best up to a few thousand products with fairly standard checkout.

Custom Laravel — for complex needs

A built-from-scratch store when you need custom pricing, B2B quotes, unusual checkout or deep integrations. Highest cost and timeline, but no platform ceiling. Best for businesses whose model doesn't fit off-the-shelf tools.

How to choose

SituationBest fit
Launch fast, standard retailShopify
Tight budget, also bloggingWooCommerce
B2B / custom pricingCustom Laravel

Whatever you pick, plan your payment setup early.

Frequently asked questions

Shopify or WooCommerce for a first store?
If you want zero server maintenance and a quick launch, Shopify. If you're on a tight budget, already use WordPress, or want full control, WooCommerce.
When is a custom store worth it?
When your pricing, checkout or integrations don't fit off-the-shelf platforms — typically B2B, marketplaces or unusual fulfilment.
Can I migrate platforms later?
Yes, but product, customer and SEO migration is real work. Choosing for your medium-term needs avoids an early re-platform.

Choosing a store platform?

We build on Shopify, WooCommerce and custom Laravel — and tell you honestly which fits your catalog and budget.

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